Using BIM and relationships with designers as a sales channel.

Building Information Modeling (BIM) technology not only transforms the way we design and build, it also opens up new opportunities for manufacturers of building materials. Thanks to the use of BIM, manufacturers can establish strong relationships with designers, which leads to the creation of a new sales channel. In this article, we will discuss how BIM technology supports this collaboration and what benefits it brings to both manufacturers and designers.

Streamlined Collaboration:

BIM technology allows designers to create three-dimensional, virtual models of buildings that take into account information about building materials. This provides manufacturers of building materials with an excellent opportunity to present their products to designers. Thanks to the ability to share information about their materials in the BIM format, manufacturers can easily reach designers at the early design stage. This early presence of manufacturers in the design process can lead to greater brand recognition and increased sales.

Accurate and up-to-date information:

Collaboration between building material manufacturers and designers is crucial to achieving optimal construction results. Thanks to BIM technology, manufacturers can provide designers with accurate and up-to-date information about their products. Virtual building models contain detailed material specification data such as dimensions, properties, certifications and even assembly instructions. Thanks to this, designers have full control over the selection and use of appropriate materials, and manufacturers can be sure that their products will be used properly.

Early product launches:

Using BIM technology, manufacturers of building materials can present their new products to designers already at the planning and design stage. Designers then have the opportunity to virtually test and analyze these materials in the context of their design. Thanks to this, manufacturers can collect valuable feedback from designers and adapt their products to their needs before launching them on the market. This early-stage collaboration can lead to a perfect match between products and project requirements and increase the chances of success in the competitive construction market.

Personalization and better communication:

BIM technology allows designers and manufacturers of building materials to better communicate and personalize. It is easier for manufacturers to provide designers with accurate information about their products, as well as answer any questions or concerns designers have. This, in turn, leads to a stronger relationship between manufacturers and designers, which is crucial for long-term cooperation and the creation of a new sales channel.

The use of BIM technology in establishing relationships between manufacturers of building materials and designers opens up new perspectives for both parties. By sharing accurate information about building materials in BIM format, manufacturers can effectively reach designers at the early design stage, which contributes to the creation of new sales channels. This synergy between manufacturers and designers allows for effective cooperation and achieving optimal results in the construction industry.