6 reasons why you NEED to use BIM in your sales strategy in 2022

The construction industry has noticed the enormous potential of AAD (Algorithmic Aided Design) and BIM (Building Information Modeling). In concluded contracts and orders, BIM becomes not an option, but a basic requirement. In order to remain an important player among competition in the construction market – this must be acknowledged. Innovations are an inseparable elements of the modern world, and those who do not follow new technologies are losing.

The consequence of changes and development is continuous improvement of products and technological solutions. The construction industry is no different in this respect.

1. Development of technologies used by architects

Architects were the first ones to notice the incredible benefits of using BIM technology . As any change, at the beginning it takes time and requires some costs. It’s worth it though. Mastering the technique of working in BIM technology in each subsequent project it saves time, improves inter-industry communication and results high quality projects. Working with BIM technology, coordinating all design stages, opens the door to new markets and prestigious investments. It is true that large-scale projects using BIM technology are quickly gaining international recognition. And there is no better way to present your capabilities, services and products than by being part of a project that attracts such great interest.

Architects always race against time as individual design stages have their deadlines and everyone is looking for ways to optimize their work-load. All kinds of libraries and BIM models are a great help in parametric designs. By using ready-made 3D models, the building designer saves time on searching and introducing individual buildings or finishing materials to the project. Companies that understand the need to work with designers decide to prepare their products in the form of ready-made libraries and 3D models. Because of this, designers can easily find all the necessary information about the product in one place and use it in their projects.

By providing work tools to accelerate and facilitate the work of architects, construction manufacturers establish lasting contact with the building industry and create a new sales channel.

Collaboration with architects is one of the most important sales channels for construction products. On the other hand, it is not possible to build without building products. Therefore there is a natural symbiosis between an architect and a building manufacturer. By giving designers our materials in the form of 3D models that contain all the necessary information about the product, we gain a business partner. Everyone has their benefits in this liason, so it is a perfect example of a win-win strategy.

The BIM ALLY ToolBox tool allows you to reach the target group of designers directly.

The functions built into the BIM ALLY ToolBox allow you to equip designers with digital BIM models of the manufacturer’s products, which directly translates into faster work. On the other hand, thanks to the implementation of BIM ALLY ToolBox, the producer gains valuable information about the project and the products used in it. As you know, information is one of the greatest assets of any enterprise. It can be said that it is a key determinant of the company’s success. Thanks to the information provided by BIM ALLY ToolBox, the manufacturer knows which products and in what quantities are used for specific investments. This valuable data makes it possible to refine the sales offer and adjust the company’s strategy to the current market needs.

2. A good time to invest – a few statistics from the bim and sales market

The events of recent years, which was and is the COVID-19 pandemic, strengthened the belief that many matters, situations or events can be transferred in to the digital world. Remote work, conferences, training, presentations and the increasingly popular online shopping. Digital solutions enabling quick access to all the necessary things, products and information have become not only one of the options but the main channel of contact and sales. Digitization has accelerated in every industry, and people follow it whether we like it or not.

This is the perfect time to invest and consider how to enter this world and become a part of it. In the construction industry, the response to changes is the rapidly developing BIM technology.

Data and statistics from the market clearly confirm this.

• According to the PZPB report “The future of construction after COVID-19. The importance of relations in the crisis ”, the outbreak of the COVID-19 epidemic forced companies to thoroughly rethink their existing business strategies aimed at operating in an established market environment with cyclical fluctuations in the economic situation.

Source: https://pzpb.com.pl/raporty/raporty-zwiazku/

• “A recent report on the realities of the construction industry during COVID-19, which surveyed 2,568 architects, engineers and contractors (AEC), found that:

52% believe their work has become “more digitized”;

61% expect even more digital solutions to emerge in the industry;

46% use the Internet to search for new products, and only 9% of them use trade fairs. “

Source: https://builderpolska.pl/2021/02/16/narzedzia-cyfrowe-nowa-rzeczywistosc-budownictwa/

• According to Allied Marketing Research, “The size of the global building information modeling market was valued at $ 5,205 million in 2019 and is expected to reach $ 15,892 million by 2027, recording a CAGR (average growth rate) of 15.2 % in the years 2020–2027. “

Source: https://www.alliedmarketresearch.com/building-information-modeling-market

• According to Harvard Business Review:

74% of respondents in the architecture, engineering and construction industries indicate that very close cooperation with manufacturers of construction products will be very or extremely important to the success of their projects in the next three years.

61% of respondents from the architecture, engineering and construction industries would terminate or not cooperate with a manufacturer of construction products whose solutions or features do not meet the requirements of the project.

Source: https://damassets.autodesk.net/content/dam/autodesk/www/assets/CRE1122_HBR_PS_Autodesk_Aug2020_pl-PL.PDF

The changes are already taking place, and it is only up to us whether we will go in their spirit and respond to the market demand, or whether we will naturally become its relics.

3. Possibility to generate sales leads thanks to BIM ALLY Toolbox

Acquiring new customers is a long-term and costly process. Everyone who runs a business and sells its services or products knows about it. However it is essential for the company’s growth.

Maintaining partnerships with customers is an easier task, but still a lot of work. Long-term cooperation within the partnership ensures the stability of revenues. So let’s take care of your customers.

Solutions provided by an appropriate set of tools and services tailored to the needs of the market may go beyond the “to be or not to be” of the company.

Bim Ally ToolBox is a response to the needs of the design market. By providing designers with what they need in their work, i.e. ready-made BIM models, we establish permanent cooperation and reach a wider and wider group of recipients.

Also we get what we need the most – ready leads. By installing the plug-in, logging in to the website of the building materials company, where BIM models are located, users leave their data, enter the manufacturer’s products into the project, and distribute the materials used. In addition, the manufacturer receives feedback in the form of statistics on the amount and type of materials used, as well as the area and data on the planned investment.

When one office is satisfied with our services, it will recommend them to others. Among architects, as in any other industry, good quality solutions, tools and tips to speed up the work are being passed on, and this is how one of the best advertising models is built – word of mouth marketing.

Construction manufacturers provide architects with a design aid tool. Architects open new sale channels to manufacturers.

4. BIM requirement from 2025 in public procurement in Poland

In November 2019, the project “Digitization of the construction process in Poland” began. Project promoting BIM solutions implemented by the Ministry of Development in cooperation with PWC and supported by the European Commission.

Until 2025 in Poland, as in other European countries, BIM will be a requirement in construction projects in public procurement.

Anyone who sees potential profits in working with the public procurement market should implement BIM in their company. Especially now, after the pandemic, when, according to the PZPB report, “the most likely scenario for construction in the short and medium term is to maintain high expenditure on public investments at the central level, with a simultaneous decline in investments in local governments and a temporary limitation of new investments in some areas of the private market. “

Source: https://pzpb.com.pl/raporty/raporty-zwiazku/

If you see the potential of the public sector and want to work with it – BIM is essential.

If you want to enter new markets such as Great Britain, Germany, France – BIM is essential.

If you want to sell – BIM is essential.

5. We are slowly but surely getting to the situation where BIM is a must on large commercial construction projects – no BIM means no business.

The private sector also sees the benefits of using BIM technology. It saves time, effort and money, among other things. By creating a digital environment that accurately reflects the situation on the construction site, it is possible to carry out a number of simulations using a precise model of the building under construction. Collisions are reduced, schedules are precise and accurate, less waste is produced, and the entire project follows the sustainability trend. This is especially important now as Europe is working to reduce its carbon footprint. The construction sector must improve its efficiency and energy performance. According to Anna Moreno, senior researcher at ENEA, Italian National Agency for New Technologies, Energy and Sustainable Economic Development “Taking into account all energy aspects of the entire life cycle of a building – from design, through construction, management and maintenance, to demolition – BIM helps to reduce the impact of the building on the environment “.

Source: https://cordis.europa.eu/article/id/411698-increasing-energy-efficiency-with-building-information-modelling/pl

61% of practitioners in the private construction sector indicate a higher quality of projects created with the use of BIM technology.

The use of BIM is therefore attractive in the context of optimizing investment costs. Private investors estimate their expenses well and invest in what brings them greater benefits. Conducting new construction investments using BIM technology certainly fits in with their business plan.

6. A team of people appeared on the market, thanks to whom BIM tools were adapted to expand sales through architects

It is said that nature abhors a vacuum, and so does the whole world. Wherever specific solutions are needed, there are people who meet the challenges. The Bim Ally team  consists of technological enthusiasts who, thanks to their unique skills and experience, have created solutions to current problems and needs for the construction industry. The combination of knowledge in programming, knowledge and experience in design and marketing allowed for the development of solutions allowing for the rapid implementation of BIM technology.

To meet the expectations of the market, we have created products that will help in the implementation of BIM technology, creating libraries of 3D models, establishing contact with designers and adapting the company’s offer to the needs of the market.

BIM implementation is an investment in the future, not an expense. Don’t wait. Join the innovators of the construction sector.